For PR Agencies

Grow & measure client brands on podcasts

Secure podcast interviews in front of your ICP & track every mention.

Book Demo

Before Pod Engine(Low brand visibility)

After Pod Engine(5x brand awareness)

Already transforming how PR agencies work

Why clients are switching to agencies with podcast capabilities

Clients increasingly expect comprehensive media coverage. Are you falling behind agencies offering complete campaigns?

1. Clients expect complete media coverage: Your clients see competitors getting podcast coverage and wonder why their PR campaigns only include traditional media.
2. You refer podcast opportunities to other agencies: When clients ask about podcast placements, you either say no or refer them to specialist agencies who then steal the relationship.
3. Traditional media is harder to secure: Journalists are busier and traditional media placements are more competitive, but podcast hosts actively seek quality guests.
4. You can't charge premium rates for incomplete campaigns: Agencies offering complete media coverage (traditional + podcast) command higher retainers and win more competitive pitches.
5. Junior staff lack podcast expertise: Your team knows traditional PR but lacks the specific skills needed to identify relevant podcasts and craft effective pitches.
6. No systematic brand monitoring across podcasts: You monitor traditional media mentions but miss important conversations happening in the podcast space about your clients and competitors.

Deliver complete media campaigns that include podcast strategy

Add high-value podcast services to your PR offerings without building internal expertise.

The complete podcast solution for PR professionals

Everything you need to add professional podcast booking services to your existing PR capabilities.

Never run out of creative positioning

AI-powered pitch angle generation

AI automatically generates fresh angles for every client campaign - from 'crisis communication expert' to 'sustainable business leader' - ensuring you always have compelling hooks for podcast hosts.

Track what's being said across the podcast landscape

Brand mention monitoring

Get instant alerts when your clients, competitors, or industry topics are mentioned in podcast conversations. Stay ahead of reputation issues and identify strategic response opportunities.

Works with your existing PR tools

CRM & workflow integrations

Connect your existing CRM, email platform, and project management tools. No disruption to current workflows - just enhanced capabilities.

Only pursue high-value opportunities

Campaign relevancy scoring

AI analyzes every podcast against your campaign objectives and client positioning. Focus your team on opportunities that will actually move the needle.

Ensure every appearance is a success

Client interview preparation

AI analyzes podcast style and generates detailed prep documents. Your clients perform better, get invited back, and generate positive buzz for your agency.

How it works

Add podcast services to your PR practice in 4 simple steps

Expand your media capabilities without disrupting existing operations.

1. Setup

Create client media profiles

Upload client onboarding documents and existing PR materials. AI creates comprehensive profiles including messaging angles, expertise areas, and strategic positioning.

Imports existing PR briefs and materials
Generates complete media profile
Creates 8+ podcast pitch angles automatically

Podcast discovery with relevancy scoring

2. Discovery

Find relevant podcasts with AI assistance

Search by campaign objectives or use AI-suggested strategies to discover podcasts that align with your PR goals. Every podcast is scored for campaign relevance.

Filter by shows actively booking guests
20+ campaign-focused filters available
Every podcast scored for strategic fit

3. Outreach

Send personalized pitches at scale

AI combines your campaign objectives with podcast intelligence to create personalized pitches that resonate with each host. Send directly from your existing email platform.

Pitch template library for PR campaigns
Every pitch customized to show and campaign
One-click sending via Gmail or Outlook

4. Preparation

Prepare clients for interview success

AI analyzes podcast style and creates detailed prep sheets that help your clients deliver on-message, compelling interviews that advance campaign objectives.

Custom briefing for each podcast appearance
Host interview style and question analysis
Strategic talking points aligned with campaign goals

Complete Media Coverage

Why smart PR agencies choose Pod Engine

Stop losing opportunities to agencies offering complete media campaigns.

Without Pod Engine

Traditional media only - missing podcast opportunities
Manual research leaves money on the table
No visibility into podcast conversations about clients
Clients unprepared for podcast interviews
Disconnected tools require duplicate work
Must hire or outsource to add podcast services

With Pod Engine

Professional podcast booking alongside traditional PR
AI-powered research delivers better targeting than manual methods
Brand monitoring across the entire podcast landscape
Client interview prep ensures successful appearances
Seamless integration with existing PR workflows
Scale podcast services without hiring specialists

Frequently asked questions

Can't find the answer you're looking for? Reach out to our customer support team.

Our team already has full plates. How can we add podcast services?: Pod Engine handles the research-heavy work that typically consumes 80% of podcast booking time. Your team focuses on strategy and client relationships while AI handles prospect identification, pitch writing, and prep document creation. Most agencies find they can service podcast clients with existing staff.
We know traditional PR, but podcasts feel like a different world.: Pod Engine bridges that knowledge gap. The platform guides you through podcast-specific best practices while leveraging your existing PR expertise. You don't need to become podcast experts - the AI handles the domain knowledge while you focus on strategic campaign management.
Will this cannibalize our traditional PR services?: Podcast services complement and enhance traditional PR rather than replacing it. Clients typically want comprehensive media coverage that includes both traditional outlets and podcast placements. Adding podcast capabilities lets you charge premium rates for complete campaigns and compete for larger retainers.
How do we price podcast services for existing clients?: Most agencies either add podcast placements to existing retainers as enhanced service level, or create 'complete media coverage' packages at premium rates. Since podcast outreach often has higher success rates than traditional media pitching, you can promise and deliver more placements per campaign.
What if clients have bad podcast experiences and blame our agency?: Pod Engine's interview preparation feature specifically addresses this concern. Unlike agencies that just book appearances, our platform ensures clients are thoroughly prepared with podcast-specific talking points, host background, and strategic messaging guidance. Better preparation leads to better interviews and stronger client relationships.
How comprehensive is the podcast database for our industry verticals?: We track every active podcast across all industries and niches. Our database focuses on shows actually publishing episodes (not dormant podcasts), and our AI specifically identifies shows that accept guests and align with your campaign objectives. Industry specialization comes from intelligent targeting, not database limitations.
Do you provide training for our team?: Yes - all agency partners receive comprehensive onboarding, best practices training, and ongoing strategy consultation. We also provide template scripts for presenting podcast services to existing clients and positioning complete media coverage packages.
How does pricing work for agencies adding podcast services?: Pricing scales with your client portfolio and usage. We align our success with yours - as you successfully expand into podcast services and take on more clients, the platform grows with you. Agency pricing starts at $250/mo.