贝望录

by Withinlink

4.4(71 reviews)

332 episodes

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Overview

「贝望录」是一档由中国广告界和营销科技界领军人Bessie李倩玲担任主持的谈话节目，展现媒体人、行销行业及企业管理者、创意人、创业者在应对当下技术革新与市场变化时的思考和行动。由Withinlink碚曦投资协作体出品。2019年苹果播客「年度精选播客」及「年度最受欢迎新播客」。

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🇨🇳

Publishing Since

10/15/2020

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Recent Episodes

April 16, 2025

番外: 我们回不去了，复盘特朗普政府的百日狂飙

番外: 我们回不去了，复盘特朗普政府的百日狂飙本期节目邀请了美籍华人嘉宾Lisa返场来复盘特朗普政府上任以来的施政实践，Lisa在「番外：美籍华人选择了特朗普和他的党」节目中分享了她决定投票给共和党的原因，本期节目主播Bessie和Lisa一起再来聊聊特朗普政府上任百日以来的一系列在移民政策、经济调控、外交策略等方面的争议性举措，以及这些政策对美国社会结构、选民心态和国际地位的深远影响。两位通过市井民生的视角来剖析物价飞涨、游民问题加剧、多元文化政策倒退等现实困境，同时探讨了两党制衡失效和民主党支持率跌至历史低谷的政治困局。在美国中产阶层的生存压力越来越大，愈来愈多美国人寻求海外"逃生舱"的此时此刻，特朗普政府期间两党要如何应对当前政治局势，未来可能的政策走向和对美国及世界的影响又有哪些？【本节目由Withinlink碚曦投资协作体出品】【嘉宾】Lisa美籍华人，中间选民【主持】李倩玲 Bessie Lee广告营销行业资深从业者，商业观察者【本期内容提要】[01:47]虽然我支持共和党“经济务实”的初衷，但是政策执行方式令人失望[06:34]特朗普政府上任以来百日发布111项政策创历史纪录[09:35]马斯克主导的"效率部门"裁撤多个部门（如DEI、国际援助），引发老兵福利、基层服务混乱政府[18:24]取消多元性别认定，性别政策倒退[27:01]物价飞涨、超市限购、鸡蛋像奢侈品[29:15]就业迷雾重重、移民驱逐连锁反应影响民生[36:20]民主党集体沉默和不作为令人心寒[42:45]关税战引发家电抢购潮与跨州经济割据现象[50:32]美国人的“避险选择”，大量中产移民葡萄牙、墨西哥[52:00]投票给特朗普和共和党我感到愧疚，但是制度性困局如何破？[55:50]年轻世代在这个不安定的时代也在突围【后期制作】小朱【收听方式】推荐您使用Apple Podcast、小宇宙APP、喜马拉雅、汽水儿APP、荔枝播客、网易云音乐、QQ音乐、Spotify或任意泛用型播客客户端订阅收听《贝望录》。

April 2, 2025

172. 海外商业观察丨从法国到加拿大，跨文化背景既是职场挑战也是破局的关键

跨文化职场如何塑造职场路径？语言壁垒与身份认同如何跨越？海外经验如何孵化商业洞察？本期「贝望录」我们邀请了以为辗转法国、加拿大多元市场的创业者Chen，分享他跨越语言、文化和商业环境的成长与蜕变。从巴黎高等翻译学院的挣扎到转战传播领域，从法国本土调研公司突破文化壁垒的职场故事，到上海创业的跌宕起伏，再到加拿大朝九晚五重启职场道路的全新体验，嘉宾既分享了对海外华人职场困境的洞察，也有对创业理想与现实平衡的反思。【本节目由Withinlink碚曦投资协作体出品】【嘉宾】Chen ([email protected])资深品牌战略顾问 & 消费心理与行为研究者，拥有法国与加拿大跨文化工作经验「异度播客」联合主播【主持】李倩玲 Bessie Lee广告营销行业资深从业者，商业观察者【本期内容提要】[01:57]从首都师范大学法语专业到巴黎交换生，我决定放弃翻译转向传播学[06:44]初入法国消费者洞察行业的文化自卑与突破[14:54]田野调查中的“局外人优势”：用人类学视角挖掘消费动机[20:36]克服语言与表达障碍打破沉默的亚裔标签，在法国团队中争取话语权[34:44]2010年在上海创业，既要抓住奢侈品行业黄金期的机遇又要直面中国市场的文化差异挑战[44:08]从创业公司退出到选择移民加拿大[47:48]加拿大职场“朝九晚五”初体验[51:06]海外华人在职业定位中如何超越单一文化标签？[59:54]打破职场刻板印象与应对多元化挑战[01:04:38]法式职场vs北美职场的决策风格与文化适配心得[01:15:54]给跨文化职场生存者的生存建议【后期制作】小朱【收听方式】推荐您使用Apple Podcast、小宇宙APP、喜马拉雅、汽水儿APP、荔枝播客、网易云音乐、QQ音乐、Spotify或任意泛用型播客客户端订阅收听《贝望录》。【互动方式】微博：@贝望录微信公众号：贝望录+商务合作：[email protected]

March 12, 2025

171. Handwriting In A Digital Age - The Leuchtturm Story

In this episode, Bessie sits down with Axel and Max Stürken, the Co-CEOs of Leuchtturm1917, a premium stationery brand that has stood the test of time. As the company approaches its 108th anniversary, the brothers discuss their journey of transforming a traditional family-run business into an industry leader in high-quality notebooks. From stamp collecting albums to coin collections and finally to the globally recognized Leuchtturm notebooks, Axel and Max share how their company has adapted, innovated, and thrived in an increasingly digital world.The conversation explores the impact of digitalization, why handwriting remains relevant, how the brand’s annual color themes came to life, and why they have resisted going public despite numerous acquisition offers.They emphasize a core principle that has guided their success: focusing on customer needs and refining the details. Whether it’s introducing numbered pages, custom indexes, new color palettes, or even waterproof notebooks, Leuchtturm1917 continuously evolves by listening to its customers and responding with thoughtful product innovations.Whether you’re a stationery lover, entrepreneur, or creative thinker, this episode offers deep insights into heritage branding, business resilience, and the enduring magic of writing by hand—because writing is thinking on paper.Quotes That Inspire:� “Writing is thinking on paper.”� “The more digital our world becomes, the more people turn back to real, tangible experiences.”� “We don’t create disposable products—our notebooks are made to last, just like the ideas people put inside them.”� “We love being independent—keeping the company family-run allows us to focus on quality, not quarterly reports.”� “People don’t just buy a notebook; they buy a tool that helps them reflect, create, and remember.”<img data-key="0" src="http://imagev2.xmcdn.com/storages/b30b-audiofreehighqps/AE/E8/GKwRIasLpFW2AAdk7wN6ReLQ.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/b30b-audiofreehighqps/AE/E8/GKwRIasLpFW2AAdk7wN6ReLQ.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/b30b-audiofreehighqps/AE/E8/GKwRIasLpFW2AAdk7wN6ReLQ.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="750" data-preview="http://imagev2.xmcdn.com/storages/b30b-audiofreehighqps/AE/E8/GKwRIasLpFW2AAdk7wN6ReLQ.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="140"> Bessie 录制这期节目前的准备-播客「手帐」<img data-key="1" src="http://imagev2.xmcdn.com/storages/e448-audiofreehighqps/69/52/GKwRIMALpFXbAALPKgN6RhLO.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" alt="" data-origin="http://imagev2.xmcdn.com/storages/e448-audiofreehighqps/69/52/GKwRIMALpFXbAALPKgN6RhLO.jpg?op_type=0" data-large="http://imagev2.xmcdn.com/storages/e448-audiofreehighqps/69/52/GKwRIMALpFXbAALPKgN6RhLO.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_large" data-large-width="750" data-large-height="342.63392857142856" data-preview="http://imagev2.xmcdn.com/storages/e448-audiofreehighqps/69/52/GKwRIMALpFXbAALPKgN6RhLO.jpg!op_type=4&device_type=ios&upload_type=attachment&name=mobile_small" data-preview-width="140" data-preview-height="63.95833333333333"> Bessie, Axel & Max 【本节目由Withinlink碚曦投资协作体出品】<a style="color:#4990E2;text-decoration:none;">【嘉宾】</a>Axel Stürken & Max StürkenCo-CEO, Leuchtturm Group【主持】李倩玲 Bessie Lee广告营销行业资深从业者，商业观察者 【后期制作】 小朱（播客公社） 【收听方式】推荐您使用Apple Podcast、小宇宙APP、喜马拉雅FM、荔枝播客、网易云音乐、QQ音乐、Spotify或任意泛用型播客客户端订阅收听《贝望录》。 【互动方式】微博：@贝望录微信公众号：贝望录+商务合作：[email protected]

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